Independent·Investor-facing·By introduction
A practicebetween strategy and code.
Nearly three decades alongside founders and global brands. Current focus: AI-native delivery.
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Position
§ 01PositionStated plainly
Strategy and the codebase, held together.
Neither an advisor who has lost the craft, nor an engineer detached from the P&L. Aerospace engineering training, agency-honed pragmatism, and a career long enough to know which “transformations” actually paid back.
Composable and model-agnostic, by default.
Lock-in is a tax that founders and boards pay later. Ownership of the IP matters more than the badge on the framework.
Not the diagram. The decision.
Complex technology, translated into decisions executives can act on. The candour to surface what others won’t.
§ 02PracticeFive offers
What I do, and why now.
§ 03ReceiptsNumbers, named
Speed claims, with receipts.
0 weeks
→ 30 minutes
Release cycle, monolith → headless. Zero downtime through the migration.
+0%
completions
Global product configurator across one hundred markets. +47% leads.
0%
performance
Infrastructure modernisation. Time-to-value compressed from months to weeks.
0%
ROI
Documented return on technology investments. Independent verification.
0 weeks
to launch
Startup mobile app rebuilt end-to-end. Critical issues resolved, founders investor-ready.
0
downtime
Serverless deployments at global retail scale. Continuous release at peak.
§ 04Off-clockPersonal projects
Built on the other side.
§ 05LogTwenty-nine years
Nearly thirty years, told briefly.
Oct 2025 — Now
Partner
A strategic technology practice
- Composable, model-agnostic systems with retrieval and agent patterns wired into product.
- The Lab: adaptive-intelligence R&D shaped into shippable IP the practice owns rather than rents.
- Technical diligence on equity bets in AI-first companies. Investor-facing, independent.
Mar 2025 — Now
AI Advisor
Independent engagements
- Founder advisory on stack modernisation, AI integration, and investment readiness.
- Fortnightly mentorship on strategy, technical risk, and pitch development.
Apr 2024 — Aug 2025
Technology Council Member
A composable-architecture body
- Council seat championing best-in-class composable architecture.
- Vendor interviews validating microservices, API-first, cloud, and headless principles.
Feb 2006 — Sep 2025
Discipline Lead · Group Technical Director
A global creative-technology consultancy
- Nineteen years. Senior engineer to discipline lead. Automotive, retail, healthcare, FMCG, public sector.
- Infrastructure modernisation for global brands: 92% performance gains. Time-to-value from months to weeks.
- Monolith-to-headless rebuild for a global manufacturer: zero-downtime releases, cycle time from six weeks to thirty minutes.
- A global product configurator across one hundred markets: +65% completions, +47% leads.
- Investment secured. Solutions returning up to 151% ROI.
Credentials
BEng (Hons) Aerospace Engineering·CPD-accredited Board Advisor·Microsoft Certified·Sitecore Certified·MACH Alliance Technology Council (2024 — 25)
Sectors
Automotive·Healthcare·Retail & Fashion·FMCG·Public Sector·Technology
Voices
§ 06VoicesFrom the room
If I had a team working in this way on an architecture and codebase this well-designed, I would be over the moon. You really have something unique here.
— Independent audit consultant
You turned over more stones that we never wanted to touch, and brought about more change in such a short time than we achieved in ten years.
— Global consultancy, team lead
You have a wonderful way of conveying complex ideas in simple ways. It really is a gift.
— Global retail brand, Head of Brand Management
§ 07ContactReply within 48h